What happens to a community review site when members of the community use it as a weapon against people they don't approve of? Sites like Yelp and Citysearch are finding out, as users target businesses that supported California's Proposition 8 (the state's recently-enacted gay marriage ban). The results so far are not pretty. They illustrate some of the weaknesses of online reviews, and the complexities of managing a community site.
It's a learning opportunity for any company that relies on online reviews or runs a website that allows user comments. I wrote about it over on the Rubicon site (link).
Proposition 8 and community review sites: Everyone loses
Proposition 8 and community review sites: Everyone loses - we should care about the technology that continues to grow, because all the technology is usually created to simplify our lives, every time there is a new technology that is embedded into the gadgets of various brands, on blogs Gadget Ferrari we will review the latest and old gadgets that start from the spec and the price ... well now we will discuss first about Proposition 8 and community review sites: Everyone loses please refer to the information we will convey as we always try to display complete information.
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Proposition 8 and community review sites: Everyone loses
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